Amanda Jimenez

For Chipotle's latest short animated film, they partnered with Saschka Unseld, formerly with Pixar and now head of the Oculus Story Studio to create a four minute film that brings the story of characters Evie and Ivan together. Starting as children with rival juice stands, each of the characters goes on to build their own massive fast food empires. Ultimately, they realize that their practices are out of sync and have grown unwieldy with their use of artificial ingredients. By the end of the film, you see the characters revert and  go back to using fresh, ingredients. Sans dialogue the film is backed by a cover of the Backstreet Boy’s iconic “I Want It That Way,” performed by Brittany Howard of Alabama Shakes and Jim James of My Morning Jacket. 

'A Love Story' was recently nominated for two 2017 Emmy Awards. 

Chipotle partnered with (RED) to help launch the "Eat(RED). Save Lives." campaign where the brand enlisted some of the country's top chefs and food influencers including Mario Batali, Richard Blais, Carla Hall and Andrew Zimmern to create original dishes inspired by the ingredients used daily in Chipotle locations. The campaign was promoted on social media platforms and generated over $100K in donations. 

After 8 years in development, Diageo launched a new North American Whiskey, The Hilhaven Lodge, in partnership with CAA Marketing. The premium whiskey brand launch included brand creation, social media, communications strategy and event activations.  THL launched in Los Angeles and Miami in 2016 and became available nationally in 2017. 

As the fracking industry boomed and shale energy was gained traction as a cheaper gas alternative in the U.S., Colorado remained a hotbed of activity. This API ad features the story of Barb, a Colorado native and employee of a major oil company. 

When approached by the American Petroleum Institute, it was our mission to change the perceptions and complexities of how the American public understood the practice of hydraulic fracking. To help tell the stories of those whose lives had been directly impacted, we identified people who had benefitted from the shale energy boom. This is the story of Laura, a local restaurant owner in Washington, Pennsylvania. 

Anne Kern, a cattle rancher was able to keep her family's ranch in Ault, Colorado to continue the multi-generation ranching legacy thanks to the energy boom. 

FleishmanHillard, global PR agency leader rebranded itself in 2013 with the underlying strategy that real brands cannot be invented, they must be revealed. The new tagline "The Power of True" resonated with the agency reputation and commitment to values, while also looking to the future of client relationships and the ability to provide them with truly integrated communications solutions.

Starting in 2014 and throughout 2015, Cadillac underwent a brand refresh. With our clients, we used the announcement of the new logo to reveal a new fleet and model naming system, marked the reinvestment to expand and enhance strategic marketing and advertising initiatives to reach millennial and Gen X consumer audiences, and assisted in the transition from the company's Detroit offices to their first stand-alone New York office headquarters. 

Building strategic partnerships with both physical properties and like-minded companies in New York, Los Angeles and San Francisco were crucial grassroots marketing initiatives to seed the product with crucial millennial and Gen X consumer audiences. A brand that was once left out of the conversation, started to find itself in some of the most popular places to be. 

Pure TalkUSA, a growing telecommunications business that needed a more sophisticated lift in their marketing efforts to help them break into new markets. This was their first foray into a national TV campaign.