About
Currently with The Sunshine Company as the Strategy and Business Development Manager in their Los Angeles office, my focus is leading U.S. based accounts including the global rebranding of AEG Live. Additionally, I've developed marketing strategies around new and existing entertainment properties for Sunshine's client roster including Gucci's Chime For Change, Grey Goose, and Saint Laurent.
Previously, I was an Agent/Executive at Creative Artists Agency in their Entertainment Marketing department in their Los Angeles headquarters. There I led corporate client businesses including Chipotle and the launch of a new brand for Diageo, The Hilhaven Lodge, in partnership with notable director, Brett Ratner. Prior to Creative Artists Agency, I worked at FleishmanHillard New York in their Brand Marketing department where I held several roles that were hybrids between account management, strategy and production. During my time at FHNY, I helped win crucial new business including, Cadillac and Samsung. I was the day to day account lead on the American Petroleum, Cadillac and Pure TalkUSA businesses totaling just under 30+ million in annual revenue. Other clients and consulting projects worked on included AT&T, Carnival, Eisai, FleishmanHillard global rebrand, General Motors, Government Oil Sands of Canada, Hyatt Andaz and Visa.
I started my career interning at CBS Radio WXRT in Chicago, Polo Ralph Lauren, Giorgio Armani and Groupon during their IPO phase.
Amanda attended New York University's Steinhardt School where she graduated and received her bachelor's degree in Media, Culture and Communications with honors. She continues to sit as a board member on NYU's Young Alumni Leadership Council.